Assume a dataset containing transactions of several customers in a clothing retail store. There are two items purchased: x and y. Now, for an association rule x → y, if the Confidence is 0.6, what does it imply?

60% of customers bought both items x and y

60% of all customers who purchased x also purchased y

40% of customers bought both items x and y

40% of all customers who purchased x also purchased y

Verified Answer
Correct Option - b

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